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Sony has announced the launch of its new W-Series Walkman MP3 Player, the NWZ-W202 in India, targeted at young users who like to listen to music while exercising and would prefer wire-free listening experience.

The new Sony NWZ-W202 wireless MP3 player come with 13.5mm EX Headphones with soft silicon earbuds for added comfort. Media player supports latest audio formats including MP3, AAC and WMA (DRM).

The wireless Walkman W series NWZ-W202 sports a very refreshing colorful design and the player itself fits comfortably behind the ears. Both compact rectangular audio modules, measuring about  2 x 0.8 inch and 0.4-inch deep, attach to one another via a flexible, twisting neckband.

The innovative Sony Walkman W202 has an attractive design, simple controls, excellent audio quality and long 12-hours of battery life, quite impressive for such a small device.

The Li-ion rechargeable battery and audio electronics are packed into two modules which are wearable on top of the ears, with the earpieces protruding inside ear lobes, and the whole assembly is kept in place by the a flexible cable that fits around the back of head.

Sony NWZ-W202 Walkman MP3 player does not sport any LCD display for showing options and music selections which would be rather difficult to view on a device that is infact  attached to ears anyway. Instead  Sony has introduced a new innovative feature viz. Zappin technology that facilitates searching and browsing functions.

The ZAPPIN technology intelligently helps users  find their  favourite tracks by playing the chorus to each song as one skip through. User has option to configure a longer snippet of 10-seconds and shorter one of 4-seconds each and pressing the Jog button would start playing the song. In addition the player also offers a shuffle switch on the inside of the right earpiece that randomize playback songs.

The Sony Walkman NWZ-W202 model comes in various colours such as black, pink and lime and has internal storage of 2-GB. A custom music transfer software lets users move non-DRM files from online stores like iTunes by dragging and dropping.

The internal rechargable Li-ion battery allows 12 playback hours and player also offers a quick-charge feature that gives upto  90 minutes of playback from a quick 3-minute charge.

The Sony NWZ-W202 Walkman Wireless MP3 player is available in India for Rs. 4,990 with one year warranty.