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Sony Ericsson is a renowned brand identity in the sphere of worldwide mobile communications and is inclined to introduce cell phones with the innovative features for benefiting the common people. What is more the company is also known to commemorate each and every event in its own style.

This was witnessed, again in the recent days, when Sony Ericsson introduced the Sony Ericsson Maria Sharapova Design Collection based on the internationally acclaimed tennis star, both in and out of the court, Maria Sharapova. To the concerned industry the event was indeed a glorious approach of the company to mark the commencement of the tennis season in a dashing mode and vigor. However, in spite of the snappy presence of Maria Sharapova, one of the world’s most famous tennis players and who also unveiled the collection, there was only a select audience of international lifestyle journalists flown all the way to London for the special occasion.

The very Maria Sharapova Design Collection is consisted of the IDC-31 Courtside Case, the compact IDC-32 Exercise Case, the IDC-33 Party Bag and the IDC-34 Travel Wallet. The entire Design Collection is inspired by the global lifestyle along with the latest fashion trends of Maria Sharapova.

It is worthwhile to mention that Maria Sharapova happens to be the first global brand ambassador of Sony Ericsson. This prestigious agreement to continue over a span of four years made its commence in January 2008. The esteemed Maria Sharapova Design Collection is the first design collaboration campaign that has come to the fore in this regard.

While talking to a host of press and media representatives at the occasion Maria Sharapova said, “Working on this collection was an opportunity that I could not turn down. Sony Ericsson helped me create a collection of mobile phone accessories that I know people will use. And I wanted to add my touch to each item. People want style, fashion and glamour, and with this collection I know that they’ll have it. I am looking forward to using the collection with my Sony Ericsson T303 which is equally as stylish and great to listen to music on when I exercise and when I like to relax after a match.”

The event witnessed the participation of a number of up and coming models along with a number of heralded young urban designers. Their involvement to compliment the Maria Sharapova Design Collection graced the occasion to a great extent. On the other hand, the renowned stylist and fashion expert Louise Roe hosted the program and presented the Sony Ericsson mobile phone accessories to internationally famous media writers in the section of lifestyle.


Sony Ericsson Designer Lykke Tarsbol on the show said: “It was a pleasure working with Maria on the design of this collection. We wanted to create a collection that represented her life on and off the court. We worked closely to ensure that every item was designed with her and for her.”

Maria Sharapova has always influenced the contemporary world, apart from tennis court, through her gallant presence in the world of style and fashion. For this reason the design team of
Sony Ericsson has worked tirelessly with this epitome of glamour for the creation of an inspirational collection of accessories. It will be available in the markets in Q3.