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The two new entry-level phones from Sony Ericsson, J132 and K330, introduced in the recent days are definite to make people comprehend the true definition of user-friendly phones. To the pundits or the proficient individuals of the pertinent industry both of them have been designed with simplicity and also keeping the value of money in concern. The J132, of these two, is by all means a talk and text phone with an inbuilt FM radio and stereo hands free kit. There is also a dust-resistant keypad and a solid framework that makes it a daily associate for any consumer.

On the other hand K330 has been designed in particular for the target audience who always look for a straightforward camera phone. In K330 there is the unique presence of a good ability of talking, standby times, torch functions and FM Radio along with video capture and Bluetooth™ sharing.

Speaking on this James Marshall, Head of Portfolio Marketing at Sony Ericsson stated, “There are certain phone features, such as a large phonebook and torch functionality that are considered key to consumers in developing markets. We’ve made sure that both of these phones pack all of the essential features and appeal to anyone wanting a durable, no-nonsense mobile.”

Now, in clear terms, as far as J132 is concerned, it is simple and totally down-to-earth. In this device there is the estimable presence of clear and bright screen coupled with its one-click shortcuts and easy-to-use navigation key. This indicates you, at any time depending on your whim, can go through the text, search for a number or access the FM radio without any delay. To sum up, J132 has been to render the consumers with persistent communication. There is the availability of ample talk and text phone with dust-resistant keypad, FM radio and loudspeaker that gives you a complete radio entertainment with RDS support, Hands free Kit, Radio alarm clock, Torch function and talk time up to 9 hours.

But if you want to have some additional features K330 is the ideal option for you. In this device you will get the facility of capturing video and photos, sharing them by means of Bluetooth™ with another phone or Bluetooth™ enabled device. Besides, the storage for up to 250 photos or 12 minutes of video footage will enable you to keep your memories with you. This will bring to you a new experience of carrying a perfect pocket photo album always. Furthermore, since there is Bluetooth™ you can apply the most modern accessories like the new Sony Ericsson Bluetooth™ headsets HBH-PV715, 720 and 740. They are perfect being the ideal specimen of next generation of Bluetooth™ accessories and in addition are fashionable, realistic and versatile.