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Nokia, one of the premier organizations in the sphere of mobile communications throughout the world, has brought to the fore the Nokia Advertising Alliance. This was announced in the recent days and is destined to give a new dimension to the current concept of mobile advertising for brand advertisers. It has also been found, from the industry sources, the very program draws together an array of mobile marketing solutions. This include couponing, location-based targeting, image recognition along with other rising technologies and will proffer the advertisers an exclusive way of developing consumer engagement.

What is more, this newly introduced Nokia Advertising Alliance will enable the reputed brands to blend the ambit of mobile advertising on the Nokia Media Network with the most recent and accomplished mobile technologies. This will lead them towards more success and effective campaigns.

Speaking on this Brian Bos, Senior Vice President, Convergence Director at MindShare-Team Detroit said, "Mobile is maturing into an effective advertising medium, however, the fragmentation of certain technologies makes it hard for some programs to scale. We applaud Nokia's efforts to streamline this evolving market and make it easier to manage our clients' mobile advertising investment."

The same form of admiration was expressed by Scott Heron, Director of Digital Services at Wunderman, who said, "To realise truly integrated advertising, it's imperative that major brands can make use of a range of mobile services. The Advertising Alliance brings together the most innovative technologies in the market, and brings trust to brands who want to use them."

The Nokia Media Network is incorporated with the Members of the Alliance. This combination permits the long-familiar brand names to contrive, carry through and appraise the notion of mobile advertising campaigns by means of a single Nokia interface. It is to be noted, that by now, a good number of companies have been authorized as Members of the Alliance. They include movo, Mobile Acuity, Mobiqa, and uLocate and there are much more in the process of screening.

Not only this, but the efficacy of Nokia Advertising Alliance has also induced many reputed brand names, ranging from automotive to entertainment industries, to generate successful campaigns.

In regard to this, Mike Baker, VP and Head of Nokia Interactive Advertising said, "Succeeding in mobile requires much more than a banner ad alone. Brands have the opportunity to deliver immersive, highly engaging experiences to consumers. The Alliance gives brands access to a range of novel mobile ad experiences from one trusted vendor."

To conclude, the Nokia Interactive Advertising is competent enough to gratify the rising aspirations of leading brands and also play a commendable role in letting them connect with and engage the mobile consumer.